The User and Gratification

The User and Gratification Model

• Power lies with the audience, not the producers
• Theory emphasises what audiences do with media texts – how and why they use them
• Audience is free to reject use and play with media meanings

Audience use media texts to gratify needs for:

• Diversion
• Escapism
• Pleasure
• Information
• Relaxation
• Sexual stimulation

 

Audience is in control and consumption of the media helps people with issues such as:

• Learning
• Emotional satisfaction
• Relaxation
• Help with issues of personal identity
• Help with issues of social identity
• Help with issues of aggression and violence

 

 

INDIE-POP

Indie-Pop is a genre of Alternative Rock, It's a very unique and independent music taste with differs from indie pop as it's more melodic, less abrasive and relatively angst-free.

People that are into the guitar, drums or keyboard would like this sort of music as them type of instruments are commonly used in this genre.