Audience Pleasures

Audience pleasures are a set of techniques which a magazine will use in order to persuade their target audience to by their product and to maintain readership. Although the saying 'don't judge a book buy it's cover' is true, subconsciously we all do it, therefore overall looks are vital when producing a magazine as this is the first thing the audience visualises.

The magazine will use many different forms of direct address in order to persuade the reader. Some of these may include:

Information - the main content of this magazine is obviously music related, but I also need to make sure the information I put inside is going to appeal to the audience, for example I can include things such as tour dates, top charts and interviews which all hopefully entertain the readers.

Type of Language used - this is very important, especially when having a specific age group of readers. My magazine in particular is aimed at teens to mid twenties so therefore I want to use informal, colloquial language, as this will be familiar and allow the audience to relate to what I am saying. I will also include personal pronouns such as 'we' 'you' 'us', to make the readers feel inclusive and part of the music community.

Ritual pleasure of consuming the familar subscription - I have decided that my magazine will have a fortnightly subscription, meaning they won't have to wait too long for a new issue, but gives them a little wait which makes them excited to read whats too come. The reader having a subscription allows them to share the same recreation as other readers which may give them a sense of importance. It also gives them the opportunity of self definition, which means that the magazine will enable them to identify and develop their own character, personality and tastes/interests.

Other things which may influence a reader are the types of images used on the main cover and throughout the issue; free gifts and competitions, as these in particular engross the reader and make them enjoy what they are reading.