Friday 17 October 2014

Media Text Terminology

Print terms will help with the presentation of my music magazine as it will make it look very professional and sophisticated 
 
Below are a few examples of print terminology;
  • Primary
  • Secondary
  • Quantitative
  • Qualitative 
  • Serif
  • Sans serif
  • Lower case
  • Upper case
  • Sell lines
  • Masthead
  • House style
  • Mid shot
  • Long shot
  • Close up
  • Wide shot
  • Extreme close up

Advertorial- this is a type of advertising that is placed in a print publication. This sort of advertising appears like an editorial article.

Bleed- is a printing term that refers to printing that goes beyond the page, therefore being the area trimmed off. After trimming, the bleed ensures that no unprinted edges occur in the final trimmed product. Bleed will help me with producing my music magazine to make sure there are no errors of printing at the sides.


 
Strap line- this is a subsidiary heading or caption in a newspaper or magazine. It is something that needs to be short and easily remembered by an organization so that people can recognize it. This will be good for my magazine as it will hopefully make it stand out from other magazines.

Pass audience- when another person reads a magazine bought buy someone. This could be because it's been left on the side by another household member. Whether they are your target market or not, it adds to the number of people who have read that magazine.

Pug- this is normally situated in the corner of a magazine which looks like a sticker. They usually contain buzz words like 'win £100 of iTunes voucher' which try and persuade the audience to buy the magazine. As well as this, their may be short snippets of information to attract the reader to pick it up.

Tagline- is a small amount of text which serves to clarify a thought for, or designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with the readers interests such as 'exclusive'. This will help with my magazine when wanting to try and engage the reader into buying my magazine.



Gutter is a vertical margin of white space where two pages meet, it allows for bindings in the magazine. This will make my magazine look more professional and also neater and perhaps easier for the reader to read as the text in the middle will not be lost.

Allies are what separates the columns in a text. it will space out the writing making it easier for the reader to read which will make my magazine look neater yet more professional.





M.I.R.A is a way to approach analysis of media text;

M - Media form: What is this? 
E.g. a music video, movie, TV series, magazine, poster...
 
I - Institution: Who made this?
 
R - Representation: Who or what does this show?
E.g. is the representation positive or negative? Is it a stereotype or is it original?

 
A - Audience: Who is it aimed at?

 
M.I.R.A will help me with my magazine as when my audience ask questions I will know the important things about the magazine such as who made, what is shows and what it is.

 

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